Senior Manager, Social Media

NAMI (National Alliance on Mental Illness) • Full-time • Arlington, VA, US • $90k - $95k / year • 1w ago

What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation’s leading voice on mental health. The National Alliance on Mental Illness (NAMI) is the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.

Today, we are an alliance of hundreds of local affiliates, state organizations and a national office that work in communities across the United States to raise awareness and provide support and education that was not previously available to those in need. NAMI advocates for all who are affected by mental illness, both the individuals and the people in their lives. We work to address disparities and injustices and to promote dignity and inclusion for all people with mental illness and their families. In addition to being advocates, we educate, we listen, and we lead as evidenced by our public awareness campaigns, the range of programs we provide, and our strong public policy.

We currently have an opening for a Senior Manager, Social Media. The Senior Manager, Social Media helps to define NAMI’s social media strategy, create content, and manage the organization’s social media channels in order to amplify NAMI’s mission and grow its community to reach more people affected by mental illness and those who support the mental health movement. Reporting to the Director, Marketing, the Senior Manager oversees a team of social media professionals and works collaboratively with the Marketing and Communications team and all internal departments at NAMI to create and nurture a unique “voice and personality” for NAMI on social media and align strategic priorities, ensuring all are cohesive with the NAMI brand. This position is responsible for executing the organization’s social media strategy and managing its social media communities. In addition, the Senior Manager will work with external partners to amplify NAMI’s mission. Finally, the Senior Manager is responsible for ensuring that all internal and partner campaigns, promotions, and digital assets are consistent with the NAMI brand and editorial voice.

This full-time position is based out of our Arlington VA office 3 days per week. May work hybrid the additional 2 days.

Salary Range: $90,000 – $95,000

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Develop audience and content strategies and lead execution of NAMI’s social media efforts across multiple platforms (currently Facebook, X/Twitter, LinkedIn, Instagram, YouTube, Threads, and TikTok).
Create and maintain a long-term content calendar with all social media posts, key dates, and initiatives to drive NAMI’s mission and strategic plan.
Create content and captions and oversee the posting on NAMI’s social media channels.
Oversee the community management and monitoring of conversations and response to direct messages across social media channels.
Respond to social media requests from NAMI departments and provide guidance on best practices.
Work with content producers, influencers, and NAMI ambassadors whose stories are told across social media channels.
Collaborate with department leadership on execution and optimization of social media campaigns, ad hoc requests, and partner co-marketing initiatives.
Track and report performance metrics (social audience, reach, influence, etc.) – and help to advise on data demonstrating impact.
Cover key events including CEO engagements, Hill visits, and NAMI-related presentations.
Utilize analytics platforms and survey competitive landscape to share insights and trends and drive organization’s objectives and key results.
Maintain Alliance’s social media guidelines and guidance for staff, field, and external audiences.
Ensure all social media activities are fully integrated with other outreach efforts, including internal/external communications, media relations, fundraising, marketing, and visual identity.
Assist Director, Marketing with digital marketing efforts.
Assist and coach NAMI state organizations and affiliates on social media best practices.
Provide backup for essential functions across the Marketing and Communications team including content development, copy-editing, and graphics support.
Provide production and coordination support for special projects.
Launch additional social media platforms as appropriate.
Travel as necessary.
Other duties as assigned.

MINIMUM QUALIFICATIONS:

Bachelor’s Degree in English, Communications, Journalism, Marketing, Creative Writing, or related field
5 – 7 years of communications experience, preferably in a mission-driven, non-profit organization
Ability to research and fact check
Organized, meticulous, detail-oriented and able to thrive in a fast-paced environment
Very strong story conceptualization, writing and editing skills
Ability to define and manage deadlines, manage multiple tasks and ensure quality communications outcomes
Ability to work well under pressure and deadlines
Ability to spot trends/issues and proactively engage the organization in social conversations
Advanced proficiency with Microsoft Office and basic knowledge of PowerPoint
Experience with social media management platforms (e.g. Sprout Social, Hootsuite)
Basic graphic-design or multimedia skills a plus
Must pass background check

NAMI is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive workforce. NAMI prohibits discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, marital status, age, disability, veteran status, sexual orientation, gender identity or expression, pregnancy, childbirth or related medical conditions, genetic information or any other legally protected group status. We also provide reasonable accommodation for candidates with disability.