Route simplifies online shopping by providing a package tracking solution that consolidates all online orders in one app. Users receive real-time shipping notifications and status updates, allowing them to track purchases from various retailers in one place. This service is beneficial for both individual consumers and independent brands, as it enhances customer service and offers unique products. Route generates revenue through its "1 Click Protect" feature, which provides package protection during transit, and its eco-friendly "1 Click Protect Green" option, which offsets carbon emissions by supporting reforestation projects. The app also allows users to resolve shipping issues easily and offers insights into the stories behind their favorite brands, creating a personalized shopping experience. Route differentiates itself by focusing on independent brands and providing a seamless, hassle-free shopping journey.