Job Description
Overview
We are a team of analysts dedicated to delivering comprehensive insights and analytics for social, earned, digital, and experiential campaigns. Our passion lies in diving into data to uncover insights and empowering data-driven decision-making for Dentsu Creative and our clients. Collaborating with numerous teams across the organization, we are committed to guiding growth with our analytical expertise.
This is a remote position reporting to Director Consumer & Behavioral Insights. Your contribution will help support our experiential client’s business by developing new methods and tools to gather insights and scale data-driven solutions.
Responsibilities:
- You will identify high impact business opportunities through data exploration and model prototyping, translate business problems into scientific formulations
- You will develop predictive models for goal setting, forecasting and generating relevant insights for campaign optimization
- You will analyze rigorous experiments, help teams set great hypotheses, and deliver analysis of experiment results
- You will develop automation methods that help scaling existing analyses, reduce tedious manual reporting and spotting data errors
- You will oversee the process of gathering, extracting, and compiling data across sources with relevant tools (e.g., SQL, R, Python). Independently format, re-structure, and validate data to ensure quality, and review the dataset to ensure it is ready for analysis
- You will use Python to establish API connections to live databases and extract the data to a centralized database
- You will improve or automate internal analytics processes to lead efficiency
- You will maintain data/databases in MongoDB, ensuring reporting transparency and accuracy.
- You will manage projects and work with cross-functional teams to understand our goals and challenges
Qualifications
- Experience with Machine Learning at a basic level
- Experience in experimentation and statistical analysis
- Experience in programming, especially with data science and visualization libraries in Python
- 4+ years of experience in advertising or agency setting
