Assistant – Social Media

Hello Sunshine • Fulltime • Los Angeles, CA, USA, United States • 8m ago

Hello Sunshine is on a mission to change the narrative for women.

Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story we create, celebrate and discover. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.

The Opportunity:

Hello Sunshine is seeking a highly motivated and skilled Social Assistant to join the Reese’s Book Club team in Los Angeles.

The Social Media Assistant will be responsible for creating, editing, posting, and community management across the Reese’s Book Club social media channels with the rest of the team. The Social Media Assistant will ensure content aligns with the brand voice and resonates with our audience, collaborating closely with various teams to support social media strategy, campaigns, and tactical plans to achieve our business and social objectives.

What You Will Do:

Work on creation and editing (in Premiere Pro) for content across designated Reese’s Book Club social media channels, ensuring content is timely, engaging, and aligns with Hello Sunshine voice and objectives
Contributes to look and aesthetics of organic and branded content produced for RBC channels
Serve as a voice of the Reese’s Book Club channel, delivering an authentic, audience-centric content experience that fosters engagement and loyalty.
Support the development and execution of social media strategy, campaigns, and tactical plans
Ideate, author, and oversee the creation of social media content, collaborating with account and client leads as necessary
Write and edit post copy, ensuring all content is aligned with Reese’s Book Club guidelines and strategy, and route assets for internal stakeholder approval
Collaborate with Hello Sunshine Partnerships and Film/TV teams to support initiatives, events, and tentpoles as needed
Stay informed about emerging social media platforms, best practices, and industry trends to identify opportunities for innovation and growth
Monitor industry trends, relevant news, and competitive landscape to increase Hello Sunshine’s share of voice in the social media space

Background in digital video editing, specifically in Premiere Pro
Content creation experience either personally, for school, or professionally
Experience in social media management
Understanding of social media platforms, analytics, and best practices
Excellent written and verbal communication skills, with a keen eye for detail
Ability to collaborate effectively across teams
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Creative thinker with a passion for storytelling and content creation.
Knowledge of design tools and basic graphic design principles is a plus