Staples is business to business. You’re what binds us together. Staples is seeking dynamic, highly skilled, customer-centric analyst to join our growing Customer Intelligence team. In this crucial role, the individual will leverage their skills to deliver insights that will influence and support our customer-centric strategy. This intern position requires you to be in a hybrid working model (at least 3 days in the office, and 2 days remote) based at the Staples, Inc. Corporate Headquarters in Framingham, MA. Target Start Date: June 2, 2025 - August 15, 2025 (11-week program) Position Overview: The primary focus of this intern role will be to understand the buying behavior and experiences of Staples.com and StaplesAdvantage.com customers throughout their lifecycle, both B2B and B2C. The Customer Analyst Intern (Marketing) will partner closely with various stakeholders and will use data to identify opportunities and measure the effectiveness of campaigns and initiatives. The scope is both quantitative and qualitative, and the role is at the intersection of customer analytics and customer experience. Beyond data-driven insights, the Customer Analyst Intern (Marketing) will help us understand the journeys of our customers by documenting their experiences with us and becoming a customer expert. What you bring to the table: Collaborative – able to build partnerships and work collaboratively with others to meet shared objectives Customer Focused – able to identify and understand internal or external customer needs and interests and deliver customer-centric solutions Inclusive – dedicated to fostering an inclusive environment consisting of diverse individuals from varying backgrounds and cultures Innovative – develop new insights; question conventional approaches; encourage new ideas; design and implement new solutions Self-Developer – actively seeks new ways to grow and be challenged using both formal and informal development channels What you'll be doing: Deliver new insights about our customers based on their feedback and buying behavior following key events in the lifecycle and as customer tenure increases Support the implementation of new customer metrics and increase understanding of our customers, unique customer segments, and high-value opportunities Analyze purchase behavior, frequency, and patterns Analyze product purchase changes over time to help support targeting strategies Partner closely with Lifecycle Marketing to deliver meaningful insights to help define and optimize campaigns Analyze surveys and prepare results and insights with a specific focus on customer lifecycle, tenure, and other attributes Measure the impact of friction on customer purchase behavior and attrition Make recommendations to improve experience using data-driven insights Define and consolidate various metrics to produce customer health scores Produce Customer Experience metrics and maintain scorecards What’s needed- Basic Qualifications: Actively pursuing a master’s degree in a quantitative discipline such as Statistics, Mathematics, Economics, or a related field Minimum of 3-5 years of experience in an analytical role, preferably within marketing, market research, customer analytics, or CX function Strong analytical and problem-solving skills, with a proven ability to interpret and clearly communicate complex data Proficient in SQL and reporting/data visualization tools (e.g., Tableau, Power BI, Python, etc.) Ability to stay up to date on technology trends and capabilities Familiarity with customer experience principles and customer journey mapping; ability to identify potential points of friction and to leverage data to support hypotheses Experience with customer segmentation strategies Ability to work effectively with cross-functional teams and various levels of management Staples is an Equal Opportunity Employer who values the diversity of our people, products, and services.
