Summary
Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Sr. Manager over this team will partner with various cross functional teams and our media agency to develop global integrated communication strategies. This will include helping to define the target audience and user journey of our various initiatives to create relevant and bespoke communications plans.
Description
Primary day-to-day responsibilities include but are not limited to: collaboration with teams across paid and organic functions such as brand, planning, creative, and analytics.
Create integrated communications plans, evangelizing the role of comms planning and helping to build this discipline at Apple.
Create a partnership with the agency-of-record to glean insights and best practices.
Empower the team to identify cultural and market trends, media data and platform insights, all while supporting their efforts in recommending audience journeys, messaging approaches and creative deliverables that effectively connect our products to our consumers.
Close collaboration alongside the media strategy team to ensure that goals/strategies are aligned with brand nuances, taking into account successful media placements, platform insights, and overall media imperatives.
