Zynga develops social games primarily for mobile and web platforms, with popular titles like FarmVille and Words With Friends. Their games are designed to be engaging and easy to play, often featuring social elements that allow players to connect with friends. This focus on social interaction helps keep players engaged and encourages them to return to the games. Zynga targets casual gamers who prefer quick and accessible entertainment on their smartphones and tablets. The company uses a freemium model, offering free downloads with optional in-game purchases for enhancements and revenue from advertising. Zynga also partners with organizations like Amazon Prime and educational initiatives to expand its reach and support social causes. The goal of Zynga is to create enjoyable gaming experiences that foster community and connection among players.