Zwift

Zwift focuses on virtual training for cycling and running, offering an app that turns indoor workouts into engaging experiences. Users can train in immersive virtual worlds, participate in structured workouts, join group rides, and compete in races with athletes worldwide. The app caters to both casual and serious athletes, enhancing their training routines. Zwift operates on a subscription model, allowing new users a 7-day free trial, followed by a monthly fee of $14.99. The company also sells training equipment and apparel through its online shop. What sets Zwift apart is its ability to create a global community, connecting users through fitness and competition, making workouts more enjoyable and motivating.