Virtru specializes in data protection and privacy solutions, providing a platform for secure data sharing, storage, and analysis throughout its lifecycle. Its main feature is the Trusted Data Format (TDF), which allows users to maintain control over their data, ensuring it remains protected and accessible only to authorized individuals, regardless of where it is stored or shared. Virtru serves over 20,000 organizations across various sectors, including healthcare, finance, government, and education, helping them comply with regulations and protect against data breaches. Unlike many competitors, Virtru offers a suite of developer tools that can be integrated into existing systems, allowing organizations to embed data protection directly into their applications. The company's goal is to provide subscription-based services and licensing options that generate recurring revenue while expanding its influence in the cybersecurity market.