Turo operates a peer-to-peer car sharing platform that allows private car owners to rent out their vehicles to others. Car owners can list their vehicles, set rental prices, and determine availability, while renters can browse these listings to find a car that meets their needs for a short period. Turo facilitates the rental process by providing insurance coverage and customer support, ensuring a smooth transaction for both parties. The company earns revenue by taking a percentage of the rental fees, which aligns its interests with those of its users. Turo stands out from traditional car rental companies and other peer-to-peer platforms by offering a diverse range of vehicles, including everyday cars, luxury options, and specialty vehicles. The goal of Turo is to provide a flexible and cost-effective alternative to traditional car rentals, leveraging the sharing economy to connect car owners with renters.