Tatari

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari focuses on a data-driven approach that emphasizes measurement and improvement. The company charges clients for access to its platform and services, which include performance measurement and campaign management. Tatari's goal is to transform the TV advertising landscape by making it more measurable and manageable, ultimately helping clients achieve better performance and higher returns on investment.