Supernal focuses on transforming urban transportation through the development of electric Vertical Takeoff and Landing (eVTOL) vehicles. These electric aircraft are designed to take off and land vertically, providing a zero-carbon and efficient transportation option for cities. Supernal targets urban planners, city governments, and private transportation companies, offering solutions to reduce ground traffic congestion and carbon emissions. Their business model includes the development, production, and operation of eVTOLs, generating revenue through sales, leasing, and support services like maintenance and fleet management. Based in Irvine, California, Supernal emphasizes safety and customer needs, with their eVTOL model, the S-A2, featuring eight tilting rotors to address engineering challenges. The company aims to set a high standard for advanced air mobility, believing that collaboration and community involvement are key to the success of this transportation solution.