SKIMS

SKIMS specializes in designing and producing underwear, loungewear, and shapewear that cater to a variety of body types. Their products are crafted to be comfortable while enhancing the wearer's natural shape. The product line includes shapewear, stretchable underwear, and versatile loungewear, all aimed at meeting the needs of modern consumers who prioritize comfort and functionality. SKIMS primarily sells its products through its website, allowing for a direct-to-consumer approach that enhances brand control and profitability. This business model sets SKIMS apart from competitors by providing a seamless shopping experience and encouraging customers to purchase multiple items through bundles. The company's goal is to redefine standards in the apparel market by offering high-quality, stylish, and inclusive clothing options.