Reformation

Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with current fashion trends. Reformation operates both online and in physical retail stores, ensuring a seamless shopping experience without extra charges at checkout. By using a direct-to-consumer sales model, Reformation maintains control over its brand and customer experience, which helps reduce costs and offer competitive pricing. The company promotes sustainability through initiatives like encouraging customers to recycle their clothing in exchange for store credit, fostering customer loyalty. Reformation's goal is to clean up the fashion industry by making stylish, eco-friendly clothing accessible to environmentally conscious consumers.