REEKON Tools focuses on improving the power and measurement tool industry by combining modern technology with traditional tools. Their main product, the M1 Caliber, is a measuring tool that attaches to saw fences and displays precise measurements on a large, backlit LCD screen. This device allows users to measure materials quickly and accurately, achieving precision within 0.02 inches (0.5 mm) and performing up to three times faster than traditional methods. REEKON Tools targets professionals in construction, carpentry, and fabrication who need reliable measurement solutions. Unlike competitors, REEKON Tools emphasizes direct sales and may partner with retailers to broaden their market presence. The company's goal is to enhance productivity and accuracy for professionals in various industries.