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Pure Storage specializes in data storage solutions, providing businesses with advanced technologies to manage and protect their data. The company offers a range of products, including all-flash storage arrays that utilize flash memory for faster data access compared to traditional hard drives. Additionally, Pure Storage has a subscription service called Evergreen One, which ensures clients receive continuous updates and maintenance for their storage systems without needing to replace hardware. This approach allows businesses to keep their technology current and efficient. Pure Storage differentiates itself from competitors by focusing on sustainability and innovation in its offerings. The company's goal is to deliver efficient and environmentally friendly data storage solutions that meet the diverse needs of clients across various industries.