Primer provides personalized educational experiences through its Microschools, which are small, community-based institutions for K-8 students. These Microschools allow children to learn at their own pace and explore their interests, focusing on individual growth and creativity rather than a standardized curriculum. Unlike traditional schools, Primer emphasizes a flexible and tailored approach to education, ensuring that each child's unique needs are met. The company actively involves parents in the educational process, fostering a collaborative environment that enhances transparency and engagement. Primer's business model is based on tuition fees, but it also offers personalized payment plans and financial aid to make its services accessible to a wider range of families. The goal of Primer is to create a new education system that prioritizes personalized learning and supports families seeking alternatives to conventional schooling.