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Plus.ai develops self-driving systems specifically for heavy trucks, aiming to improve safety, comfort, and reduce carbon emissions in long-haul trucking. Their main product, PlusDrive, is designed to enhance the efficiency of commercial transportation. The system operates through extensive testing and a closed-loop learning mechanism that allows for continuous updates and improvements. Plus.ai differentiates itself from competitors by focusing on partnerships with large logistics firms and truck manufacturers, and by conducting commercial runs and pilots in key markets like the U.S., China, and Europe. The company's goal is to lead the autonomous trucking industry by providing solutions that make transportation safer and more sustainable.