Obviously AI simplifies the creation and deployment of custom AI models for non-technical business users, such as business analysts. Its main product is a low-code platform that allows users to build machine learning models quickly, requiring minimal coding skills. The platform includes APIs for automating predictions and integrating them with services like Zapier and Bubble, as well as tools for creating customized predictive analytics dashboards. Unlike competitors, Obviously AI focuses on making machine learning accessible to users without technical backgrounds, enabling them to make data-driven decisions efficiently. The company's goal is to democratize access to machine learning, helping businesses of all sizes leverage data for better decision-making.