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About Us
Niantic creates augmented reality (AR) experiences that combine the digital and real worlds, encouraging users to explore and interact with their environment. Their popular AR games, such as Pokémon GO and Ingress, engage millions of players globally by promoting outdoor activity and social interaction. The company generates revenue through in-app purchases, partnerships with local businesses, and branded merchandise. Niantic's Lightship platform serves as a powerful AR engine, enabling both their games and other developers to create immersive applications. The goal of Niantic is to enhance real-world experiences through technology, fostering a sense of community and exploration among users.