Mercedes-Benz

Mercedes-Benz USA (MBUSA) operates in the luxury automotive industry, focusing on high-end vehicles such as sedans, SUVs, and electric models under the Mercedes-Benz and AMG brands. The company generates revenue through direct vehicle sales, leasing agreements, and after-sales services like maintenance and repairs. Additionally, MBUSA offers a range of branded merchandise, including apparel and collectibles, which helps to enhance brand loyalty and provide extra income. Unlike many competitors, MBUSA also actively engages in compliance and regulatory activities, ensuring that its vehicles meet environmental standards, such as modifying emissions control systems in certain diesel vehicles. The goal of MBUSA is to serve a diverse clientele, including individual consumers and businesses, while maintaining a strong presence in the luxury vehicle market.