Mejuri offers handcrafted fine jewelry designed for everyday wear, including gold and silver pieces. The company operates online, allowing customers to shop conveniently from anywhere. Mejuri's business model is direct-to-consumer, which helps eliminate traditional retail markups, making high-quality jewelry more affordable. New jewelry editions are released weekly, keeping the collection fresh and appealing to fashion-oriented women. Mejuri focuses on high-quality materials and craftsmanship, providing a strong customer experience with free shipping and returns. The goal is to make stylish, premium jewelry accessible to a broader audience.