Linqia operates as an influencer marketing platform that helps large enterprises achieve measurable returns on their marketing investments. The platform focuses on creating targeted influencer campaigns for well-known brands like McDonald's and One A Day, aiming to enhance brand awareness, engage consumers, and increase sales. Linqia's approach combines technology and creative strategy, managing all aspects of influencer marketing from influencer selection to content optimization based on performance metrics. This full-service model sets Linqia apart from competitors who may focus solely on technology or creative services. The company's goal is to deliver guaranteed ROI for their clients, ensuring that brands see real results from their marketing efforts.