The New Donor Acquisition Manager provides project management and execution support for the coordination and implementation of new donor acquisition under the supervision the Associate Director of New Donor Acquisition. This positive and enthusiastic direct marketer will ensure that all campaigns meet our aligned goals in each of IFAW’s European markets. This role will oversee day-to-day campaign management of direct mail acquisition and provide administrative support for face to face and other acquisition campaigns.

This person will have a proven track record of prior direct marketing excellence in a non-profit setting along with third party management experience.

Role and Responsibilities

Assist in the coordination and execution of IFAW’s acquisition budget in multiple markets.
Assist in the execution of IFAW’s European Acquisition and Reactivation mailings, face to face campaigns, telemarketing campaigns, direct response television, print campaigns, text and online campaigns.
Ensure that campaigns are executed in a timely manner to achieve critical campaign dates.
Provide daily management of external vendors to assist with execution of the acquisition strategy ensuring all campaigns are on track and implement changes where necessary.
Manage the technical coding for campaign creation and analysis. Manage the internal discussions and data flows to ensure that income and supporter histories are recorded appropriately.
Independently analyze results and trends and make recommendations for tactical and/or strategic adjustments to improve results and efficiencies.
Monitor the Acquisition & Reactivation expense budget while reporting any changes and/or deviations. Assist with monthly financial and results forecasting.
Create campaign briefings for vendors, internal staff and country offices for all fundraising campaigns. Provide creative input and make recommendations and changes to improve costs and response metrics.
Manage office communications regarding supporter complaints or queries. Act as a liaison between IFAW and vendors. Utilizing project management skills, devise a tracking process and manage implementation.
Provide project management skills to track information to and from vendors: data files, file samples, costs, invoices and campaign results. Proactively seek to resolve schedule conflicts, data transmission in a timely and accurate manner.
Manage worldwide inventory of ancillary collateral material. Monitor and manage stock and premium inventory and reprint when necessary. Develop ancillary product inventory printing and process for new channels as they emerge.
Develop new acquisition marketing collateral for Face to Face vendors, using the developed proposition and key brand messages.
Provide necessary information to outside vendors, creative services and production to execute the agreed upon strategy. Continuously review to ensure this information is fresh, on brand and successful.
Manage Face to Face donor complaint process in partnership with Donor Relations team and multiple vendors.
Proof read and edit design and copy on printed components, ensuring that all mailings are error-free and country specific versions have been reviewed and approved.
Manage collateral communication streams where necessary and ad-hoc projects as assigned.

Qualifications and Education Requirements

3-5 years of direct marketing fundraising or project management experience. Animal Welfare/Environmental experience is a plus.
Highly organized, motivated, self-starting, and detail oriented.
Ability to produce effectively and accurately while managing multiple priorities and competing deadlines.
Must possess excellent analytical skills and strong attention to detail.
Ability to think critically and proactively respond to work requests, using sharp problem-solving skills.
Proficient with Microsoft Suite (Asana, Outlook, Excel, SharePoint, Teams, Word) and database management, with advanced experience with Excel.
Ability to manage projects through outside vendors and internal staff.
Ability to work effectively as part of an integrated, diverse, team
Excellent communication skills, both verbal and written. Second language a plus.
Relevant experience or a University degree, preferably in marketing, business or a related field, is preferred.

At IFAW, we aim to create and foster a workforce that reflects and contributes to the diverse, global community in which we work to improve the lives of both animals and people. We are dedicated to fostering justice, equity, diversity, and inclusion so we actively encourage candidates from diverse backgrounds.

International Fund for Animal Welfare - IFAW

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New Donor Acquisition Manager