Interbrand

Interbrand focuses on building and managing iconic brands for clients around the world. Their approach involves a combination of strategic thinking, creativity, and collaboration among a global team of experts. Interbrand has developed various brand-building tools and methodologies over the past 40 years, which are now widely used in the industry. They emphasize the importance of adapting to modern challenges, such as the influence of digital platforms like Amazon and Instagram, as well as advancements in technology like 5G and AI. Unlike many competitors, Interbrand offers proprietary data through their Best Global Brands study and brandchannel, which serve as valuable resources for clients and the marketing community. Their goal is to create an accelerated learning environment through their Academy, helping brands navigate the complexities of today's market and achieve lasting impact.