Integral Ad Science

Integral Ad Science specializes in digital advertising verification, optimization, and analytics. The company provides solutions that ensure ads are seen by real people in safe environments and effectively reach target audiences. Its products include ad fraud detection, brand safety measures, viewability measurement, and contextual targeting, all powered by advanced data analytics and machine learning. IAS differentiates itself by offering a technology platform that delivers real-time insights and analytics, helping clients maximize their return on investment in digital advertising. The company's goal is to provide transparency and accountability in the digital advertising space, addressing concerns over ad fraud and brand safety, ultimately helping advertisers optimize their campaigns for better results.