About Us
Goop operates in the wellness and lifestyle sector, offering a variety of products and services that include skincare, fashion, wellness supplements, and curated travel experiences. The company targets affluent women interested in holistic health and luxury living. Goop's products are sold through an e-commerce platform, where it features both its own branded items and those from other high-end brands. Additionally, Goop provides content on health, beauty, parenting, and social issues through its website and newsletters, which also serve as a marketing tool to attract customers to its online store. What sets Goop apart from its competitors is its strong emphasis on content marketing and its position as a thought leader in the wellness industry, often generating discussions with its unique health advice and lifestyle recommendations. The company's goal is to cater to health-conscious consumers who are willing to invest in premium products and experiences to enhance their well-being.