Director of Marketing

at Goodshuffle Pro (View all jobs)

Washington,DC (Hybrid or Remote)

About the Team

Goodshuffle champions the small businesses at the heart of the events industry: the companies that bring imagination to life by providing the critical assets and services behind every event imaginable across North America. At Goodshuffle, we're transforming the events industry by equipping these businesses with next-generation technology to synchronize and accelerate their e-commerce, sales, logistics and operations.

We're a team of passionate problem-solvers-a dynamic mix of events and technology nerds-who share a common goal: simplifying the chaos of events with innovative, user-friendly technology. Voted DC's Best Startup two years in a row and celebrated as one of DC's "Coolest Places to Work," we're proud of both our impact and our culture. As we enter an exciting new chapter of growth after our Series A earlier this year, we're looking for a driven, creative, and collaborative leader to join us. Could that be you?

About the Role

We're seeking a visionary, results-driven Director of Marketing to oversee our next phase of growth. As the head of our marketing department, you will manage and grow a team that defines and reinforces strategic brand positioning, efficiently scales our inbound pipeline, and accelerates key product adoption. You will report to our CEO/Co-founder and work closely with department heads from Sales, CX, and Product to make decisions that drive the brand and business forward. The ideal candidate is a champion of marketing and business analytics, a clear and compelling storyteller, an efficient process and system builder, and an empathetic people leader/manager. Sound like you? Apply below and we'll be in touch.

Primary Responsibilities

Define and lead the overall marketing strategy, with a special focus on digital and product marketing initiatives, to achieve business objectives including pipeline growth, customer acquisition, and revenue expansion.
Implement a repeatable, predictable, and scalable inbound marketing motion that efficiently generates pipeline for our sales team.
Develop a comprehensive understanding of our clients (industries, personas, etc.) and our market, and use it to craft differentiated, unified product positioning, value props, and proof points.
Oversee the development of a consistent brand strategy that resonates with target audiences, ensuring consistent messaging and positioning across all channels.
Spearhead the marketing strategy across all channels, including but not limited to digital ads, social media, website, email, content, affiliate partners, industry events, and owned events.
Define, manage, and optimize the systems and processes on which the marketing team operates - brainstorms, briefs, projects, tasks, roadmaps, campaign plans, request forms, OKRs, etc.
Lead and refine a feature launch process (intake, prioritization, calendar, etc.) that drives clarity across the organization and maximizes the impact/adoption of new products and revenue streams.
Measure, analyze, and optimize the impact of all marketing efforts, ruthlessly searching for insights and edges that can inform future decisions.
Understand and support our sales and CX channels, working with respective department heads to prioritize and deliver high-impact enablement materials.
Manage a team of four talented marketers on day one, develop a roadmap for scaling the department, and hire A-players according to that roadmap.
Freely give and receive feedback with the intent of positively impacting those around you.

Must Haves

8+ years of marketing experience, with a significant portion in growth or product marketing roles
4+ years of B2B SaaS experience
3+ years of experience managing teams
Deep knowledge of marketing and business analytics, and the ability to configure/pull insightful reports independently
Experience leading or executing market research projects, and translating research into actionable documents (e.g., product positioning).
The ability to distill and communicate complex ideas, weaving data and frameworks into stories that people can rally around
Proven success in roles where you were largely or solely responsible for driving business performance

Nice-to-Haves

Ability to work 3+ days per week from our Washington, DC headquarters
Experience working at a startup (preferably under 50 employees)
Experience launching PLG or PLS motions
Experience with the following tools: Hubspot, Google Analytics, FullStory, MixPanel, Segment, Supermetrics, Confluence, Google Workspace (Docs, Slides, Sheets)

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Director of Marketing