Forter provides a range of services designed to protect online businesses from fraud and abuse in the e-commerce sector. Its offerings include identity protection to prevent unauthorized access and fraudulent purchases, fraud management that allows businesses to make quick decisions on transactions to reduce chargebacks, and abuse prevention to stop unauthorized resellers and coupon abusers. Additionally, Forter focuses on payment optimization to enhance trust with banks and card networks, ensuring compliance with European regulations like the Payment Services Directive 2 (PSD2). The company also automates chargeback recovery to help businesses dispute and win claims. Unlike many competitors, Forter operates on a B2B model, charging businesses based on their size and transaction volume, which allows for tailored solutions that meet specific needs. The goal of Forter is to safeguard revenue for online retailers while enhancing the overall customer experience.