FIGS

FIGS specializes in healthcare apparel, particularly scrubs and other clothing designed for medical professionals like doctors and nurses. Their products are made with a focus on comfort, durability, functionality, and style, setting them apart from traditional options in the market. FIGS operates on a direct-to-consumer model, which allows them to sell their products directly to customers without intermediaries, ensuring better control over brand experience and pricing. This approach enables FIGS to offer high-quality apparel at competitive prices while building a loyal customer base. The company's goal is to celebrate and empower healthcare professionals by providing them with technically advanced workwear that meets their needs.