Enova provides online financial services, focusing on accessible credit solutions for non-prime consumers and small businesses. Their platform uses machine learning to evaluate creditworthiness, allowing them to offer loans to individuals with lower credit scores who may struggle to obtain financing from traditional banks. Enova differentiates itself by targeting underserved markets, addressing the financial challenges faced by many Americans and small businesses. The company generates revenue through interest and fees on its loans and also partners with traditional banks to enhance their credit offerings. Enova's goal is to help hardworking individuals access reliable credit while promoting diversity and inclusion within its workforce.