Core Digital Media operates in the online advertising industry, focusing on creating and managing marketing campaigns for various clients, including those in the mortgage, education, insurance, and auto loan sectors. Their process involves designing advertisements, testing their effectiveness, and analyzing results, all handled by a skilled in-house marketing team. The company emphasizes performance advertising, meaning they earn revenue based on the results they achieve, such as clicks or sales. They utilize advanced data modeling and real-time targeting to optimize their campaigns, ensuring they reach the right audience. A notable product is LowerMyBills.com, which helps consumers save money on services like loans and insurance by connecting them with over 500 service providers. Core Digital Media's goal is to drive consumer engagement and conversions through effective advertising solutions.