Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, and anyone with an active lifestyle, catering to men, women, and children. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via its website and retail stores, which allows for a wide market reach. Columbia also engages customers with promotions and seasonal sales to encourage purchases. The goal of Columbia Sportswear is to provide high-quality outdoor apparel that meets the needs of active individuals.