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Cognitiv.ai specializes in using deep learning technology to enhance digital advertising for businesses. Its main product, NeuralMind™, utilizes a client's data to train neural networks, which are designed to recognize patterns and make decisions similar to the human brain. This allows companies to create tailored ad buying algorithms that improve audience targeting, ad placement, and timing, ultimately leading to better marketing results without needing data scientists. Cognitiv.ai differentiates itself from competitors by focusing on providing actionable insights and identifying new consumer clusters, helping clients maximize their return on investment (ROI) in advertising. The company's goal is to empower businesses, particularly those in sectors like automotive, to leverage their first-party data for more effective marketing strategies.