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Coactive.ai specializes in extracting analytics and insights from unstructured image and video data. The platform connects to clients' visual data through secure data lake connections or allows uploads via an API. Users can query their visual data using SQL and other familiar big data tools, making it accessible without requiring deep technical skills. Coactive addresses the challenge of incomplete metadata by using advanced data-centric AI and deep learning techniques to generate accurate metadata, facilitating easier analysis. The company likely operates on a subscription or usage-based pricing model, providing businesses with essential tools to interpret visual data for informed decision-making.