The Social Media Manager will manage and create content across multiple social media platforms to increase engagement, reach and visibility to CNG’s target audiences. The candidate will be responsible for developing and implementing social media strategies that promote food from local and certified farms, and increase engagement with our programs and seasonal offerings.

This is a part-time position of 20-24 hours per week. Work hours are flexible.

Key responsibilities include:

Develop marketing strategies to increase CNG’s farmer membership
Develop marketing strategies to increase visibility and value of the CNG label to consumers
Create engaging and original content for CNG’s target audiences: ecological farmers and customers.
Promote CNG’s seasonal programs, deadlines, virtual offerings, and ongoing reposts of content from members’ individual farm accounts.
Stay up to date on the best practices in a changing social media landscape
Collaborate with farmers and community members who serve as Social Media Ambassadors in key geographic regions
Work in collaboration with CNG staff on marketing strategy, seasonal goals and posting schedule, etc

Required Skills and Qualifications

At least two years experience in a communications role for an organization or a business.
Experience managing at least two different social media accounts
Ability to strategically prioritize projects in order to maximizing limited hours to achieve greatest impact
Ability and enthusiasm for implementing cutting edge marketing strategies for maximizing the value of social media to an organization or business.
Proficiency using Canva
Basic design skills and sensibilities
Strong writing, editing and proofreading skills
Creative thinker with a strategic mind and an inclination to suggest new and improved approaches to our work
Experience with Meta Platform insights and Google Analytics
Excellent interpersonal skills, including an ability to relate to people from a wide variety of backgrounds
Highly organized, with experience in project management
Ability to work independently and as part of a team
Comfortable working remotely in collaboration with geographically dispersed teams

Desirable Skills and Qualifications

Strong design skills
Demonstrated interest in and familiarity with ecological farming practices
Professional experience in marketing, communications and/or branding
Strong video/reels editing skills on social media platforms
Farming experience, including on a CNG farm
Familiarity with Mailchimp and Wordpress
Prior working experience with an agricultural non-profit

Certified Naturally Grown

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Social Media Manager