CarGurus

CarGurus is an online marketplace that connects buyers and sellers of new and used cars, primarily in the United States, with additional operations in Canada, the United Kingdom, and Germany. The platform allows users to search for vehicles, compare prices, and read reviews, utilizing advanced algorithms to rank listings based on price, dealer reputation, and vehicle history. This data-driven approach provides transparency, helping users find the best deals and setting CarGurus apart from traditional car buying methods. The company generates revenue mainly through subscription fees charged to dealerships for listing their inventory, along with advertising services and value-added offerings like financing options and vehicle history reports. In a competitive market with players like AutoTrader and Cars.com, CarGurus distinguishes itself through its focus on data transparency and a user-friendly interface, aiming to be a leading platform for car transactions.