Carbon Direct focuses on helping businesses, governments, and private entities reduce and remove carbon dioxide from the atmosphere. They provide scientific and technical expertise in various carbon technologies, such as sustainable aviation fuel, reforestation, and direct air capture. Their team of over 30 scientists offers tailored advice based on rigorous research to meet the specific needs of their clients. Carbon Direct's business model includes end-to-end carbon management services, assisting clients in procuring lower carbon products and ensuring their projects have a real climate impact. They also conduct thorough due diligence to validate project safety and viability. Targeting Fortune 500 companies and other committed entities, Carbon Direct aims to help reduce and remove over 100 million tonnes of carbon dioxide, generating revenue by charging for their specialized services.