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Captions.ai enhances video content by providing captioning and translation services tailored for content creators, social media influencers, marketing agencies, and businesses. Their main offerings include automatic subtitle generation, translation into 28 languages, and video compression to improve performance. These tools simplify the video production process, allowing users to produce high-quality videos with ease. Unlike many competitors, Captions.ai uses a freemium model, offering basic services for free while charging for advanced features, which helps attract a large user base and convert free users into paying customers. The company's goal is to make professional video content accessible to a wider audience, and recent funding will support their growth and product development.