BuzzFeed

BuzzFeed creates and shares a variety of content aimed at informing, entertaining, and inspiring its audience, primarily targeting millennials and Gen Z. Its content includes news, entertainment, lifestyle, and DIY topics, appealing to a wide range of interests. BuzzFeed generates revenue through advertising, sponsored content, affiliate marketing, and e-commerce, allowing it to monetize its diverse offerings. Unlike many competitors, BuzzFeed stands out with its unique voice, viral content, and strong presence on social media, which helps it engage a global audience. The company's goal is to provide engaging and shareable content while effectively monetizing its platform.