Bright Machines specializes in intelligent automation solutions for the manufacturing industry, particularly in electronic assembly. Its main product, the Microfactory, is a software-defined production line that automates high-precision, repetitive tasks, allowing manufacturers to scale operations efficiently and reduce costs. This system helps clients in various sectors, including electronics, automotive, and medical devices, by addressing challenges like labor shortages and quality control issues. Unlike competitors, Bright Machines focuses on providing both hardware and software solutions, creating a recurring revenue model through sales, subscription fees, and service contracts. The company's goal is to enhance the scalability, flexibility, and economics of manufacturing processes, enabling clients to adapt quickly to market changes.