Beyond Meat specializes in creating plant-based meat substitutes that provide healthier and more sustainable options compared to traditional animal meat. Their products are crafted to closely resemble the taste, texture, and nutritional value of beef, pork, and poultry, using ingredients sourced from plants. The company targets health-conscious consumers, vegetarians, vegans, and those concerned about environmental issues, and sells its products through retail stores, online platforms, and food service providers, including partnerships with popular restaurant chains. Beyond Meat differentiates itself from competitors by focusing on extensive research and development to enhance the flavor and nutritional benefits of its offerings. The company's goal is to expand its production capabilities and meet the rising demand for plant-based alternatives while minimizing the environmental impact of food production.