BARK enhances the lives of dogs and their owners by offering a subscription service for pet toys and treats. Their main product, BarkBox, delivers themed boxes each month filled with toys, treats, and chews that cater to dogs' specific playstyles and dietary needs. For dogs that need tougher toys, they provide the Super Chewer box, which includes more durable options. BARK's subscription model ensures a steady revenue stream and builds customer loyalty, as pet owners receive a curated selection of products regularly. In addition to subscriptions, BARK sells individual items through their online store, BARK Shop, which features food, dental products, and various toys. What sets BARK apart from competitors is their creative and humorous approach to product design, making their offerings more engaging for both dogs and their owners. The company's goal is to create joyful experiences that strengthen the bond between pets and their owners.