Arena Club operates in the collectibles market, focusing on transforming physical items like trading cards and sports memorabilia into digital assets. This process allows collectors to create digital representations of their physical collectibles, which can be traded, sold, or showcased on Arena Club's platform. The platform provides a secure way for users to manage their collections, minimizing the risk of physical damage or loss. Arena Club differentiates itself from competitors by offering various revenue streams, including transaction fees for trades and sales, as well as premium services like enhanced security and valuation services. The company's goal is to enhance the collecting experience by bridging the gap between physical and digital assets, catering to collectors, enthusiasts, and investors.